Tonecast pricing
Tonecast costs $34, $91, $284 or $627 per month (Essential, Starter, Pro, Agency), or 20% less when billed yearly. Plans differ in tracked prompts, AI engines per campaign, active campaigns, source pages analysed and months of source history. Prices are in US dollars; companies in Europe pay in euros (€29, €79, €249 and €549 a month), and the dollar prices follow the euro at the European Central Bank rate, reviewed every quarter. Taxes are excluded where they apply. There is no free trial; the public demo is free.
Plans and prices
Essential
or $318 per year (about $27 a month)
- 20 tracked prompts · 3 AI engines
- 1 active campaign · 1 workspace
- 300 source pages per campaign
- 6 months of source history
- Methodology card, PDF report
Starter
or $865 per year (about $72 a month)
- 40 tracked prompts · 3 AI engines
- 3 active campaigns · 1 workspace
- 1,000 source pages per campaign
- 12 months of source history
- Everything in Essential, plus alerts, early warnings, gap & action list, Launch Mode
Pro
or $2,726 per year (about $227 a month)
- 80 tracked prompts · 4 AI engines
- 10 active campaigns · 1 workspace
- 3,000 source pages per campaign
- 24 months of source history
- Everything in Starter, plus Compare, PowerPoint export, shared views, Gemini as an engine
Agency
or $6,010 per year (about $501 a month)
- 200 tracked prompts · 4 AI engines
- 30 active campaigns · 10 workspaces
- 10,000 source pages per workspace
- 24 months of source history
- Everything in Pro, plus a workspace per client, white label, public API
Plan limits side by side
| Limit | Essential | Starter | Pro | Agency |
|---|---|---|---|---|
| Price, billed monthly | $34 / month | $91 / month | $284 / month | $627 / month |
| Price, billed yearly (−20%) | $318 / year | $865 / year | $2,726 / year | $6,010 / year |
| Tracked prompts (per language) | 20 | 40 | 80 | 200 |
| AI engines per campaign | 3 | 3 | 4 | 4 |
| Gemini as one of the engines | — | — | Yes | Yes |
| Google AI Overviews | on the way | on the way | on the way | on the way |
| Runs per prompt, per engine, per month | 6 | 8 | 8 | 8 |
| Active campaigns | 1 | 3 | 10 | 30 |
| Workspaces | 1 | 1 | 1 | 10 |
| Source pages analysed | 300 per campaign | 1,000 per campaign | 3,000 per campaign | 10,000 per workspace |
| Source history reconstructed | 6 months | 12 months | 24 months | 24 months |
Engines available today are ChatGPT, Claude and Perplexity on every plan, and Gemini on the Pro and Agency plans; Google AI Overviews is on the way. You choose which engines each campaign uses, within your plan's number.
Add-on: more prompts
A prompt pack adds 25 tracked prompts to any plan for $45 per month. Packs can be combined, so the allowance grows in steps of 25.
What counts as a tracked prompt?
A tracked prompt is one question that Tonecast asks the AI engines on a schedule, in one language. The same question in English and in Spanish counts as two tracked prompts, because the answers, the competitors named and the sources behind them differ by language. Only the active prompts of running campaigns count towards the limit; paused campaigns and drafts do not.
A run (or sample) is one execution of a prompt on one engine. Asking the same prompt several times a month is what makes the rates reliable: answers vary between runs, and Tonecast reports each rate with its confidence interval.
What does "source history" mean?
AI answers have no archive: yesterday's answer cannot be retrieved today, so Tonecast samples answers from the day a campaign is activated. The sources are different. When you set a campaign start date in the past, Tonecast reconstructs the source graph for that period (news, discussions and videos by date, archived versions of your own pages), up to the number of months your plan includes.
What happens if I go over my plan?
Nothing is deleted and nothing is hidden. Limits are checked only when something would grow: activating a campaign, adding prompts, adding a workspace. If a new campaign would go over the limit, it waits until there is room, and Tonecast tells you which limit and by how much. You keep reading all the data you already have. You can pause a campaign, add a prompt pack or upgrade at any time.
Why is there no free trial?
Every answer Tonecast samples is a paid call to an engine's official API, so a free trial would be paid for by other customers. Instead, the public demo shows every screen on fictitious brands, with no account and no card. The Essential plan is the low-cost way to try Tonecast on your own subject.
Pricing questions
How much does Tonecast cost?
Essential costs $34 per month, Starter $91, Pro $284 and Agency $627. Billed yearly, the same plans cost $318, $865, $2,726 and $6,010 per year, which is 20% less. Prices are in US dollars; companies in Europe pay in euros (€29, €79, €249 and €549 a month), and the dollar prices follow the euro at the European Central Bank rate, reviewed every quarter. Taxes are excluded where they apply.
Is there a free trial or a free plan?
No. Every sampled answer has a real cost. The public demo is free, needs no account and shows every screen on fictitious brands.
How are prompts counted?
Per language: one question tracked in English and Spanish counts as two tracked prompts. Only active prompts of running campaigns count.
Can I buy more prompts without changing plan?
Yes. A prompt pack adds 25 tracked prompts for $45 per month, on any plan.
What happens if I exceed a limit?
Nothing is deleted. A new campaign that would exceed the limit waits until there is room; you can pause another campaign, add a prompt pack or upgrade.
Which plan is right for an agency?
The Agency plan: 10 workspaces under one company account, one per client, each with its own members and roles, 200 tracked prompts and 30 active campaigns.
Are prices shown with VAT?
No. Prices are in US dollars, or in euros for companies in Europe (€29, €79, €249 and €549 a month), and exclude VAT and other taxes where they apply.