Tonecast vs Peec AI: which AI visibility tool fits you?
Peec AI tracks visibility, position, sentiment and share of voice in AI answers daily, from €85 a month for 50 prompts on three models. Tonecast samples ChatGPT, Claude, Gemini and Perplexity weekly from $34 (€29) for 20 prompts, adding confidence intervals, formative sources, claim checking and early signals. Peec AI suits daily tracking at scale. Tonecast suits teams that need to know why answers change.
How this comparison was made. Tonecast wrote this page, so read it as a vendor's comparison. Every figure about Peec AI comes from its own public pages on the date above, linked in the sources below; where a page did not state something, the table says so rather than guessing. No test account was used. If a figure is out of date, write to support@tonecast.io and it will be corrected.
What is Peec AI?
Peec AI describes itself as "AI search analytics for marketing teams". It tracks a set of prompts on several AI models every day and reports visibility, position, sentiment and share of voice against competitors, with source analytics (citation share, source classification), brand perception (attributes, objections), fact-checked prompts, gap analysis and recommended actions. It also offers agent analytics from server logs, a Looker Studio connector, an API, an MCP server and agency bundles. Its site says it is trusted by more than 4,000 brands and agencies.
What is Tonecast?
Tonecast is a SaaS platform that shows what AI assistants (ChatGPT, Claude, Gemini and Perplexity) say about a brand, product, person or topic, and which web pages shaped those answers. Tonecast (tonecast.io) samples the engines every week through their official APIs, reports every rate with a 95% confidence interval, builds a source graph of the pages behind the answers in three tiers (Cited, Formative, Owned), checks the factual claims in the answers against your fact sheet, and tests whether the sources move before the answers do (Early signals). It is not to be confused with other products that share the name.
How do prices compare?
Peec AI's pricing page shows euro prices when visited from Italy and dollar prices elsewhere ($95, $245 and $495 a month for the same three plans). Annual billing is 15% less. Tonecast lists euro prices for companies in Europe and dollar prices for the rest of the world; yearly billing is 20% less.
Peec AI plans, 10 November 2026
| Plan | Price | Prompts | AI engines | Notes |
|---|---|---|---|---|
| Starter | €85 / month | 50 | 3 models, chosen from ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI | 1 project, 1 country, unlimited users, daily tracking |
| Pro | €205 / month | 150 | 3 models, same choice | 2 projects, 3 countries |
| Advanced | €425 / month | 350 | 3 models, same choice | 5 projects, multi-country, Looker Studio integration |
| Enterprise | custom, annual | custom | all models, up to 13, including Perplexity and Claude | unlimited projects, API, SSO |
An extra model on a self-serve plan costs €25, €55 or €115 a month (Starter, Pro, Advanced, billed annually). Perplexity is an add-on model and Claude is listed for Enterprise only. Countries and languages add no cost; pricing follows prompts and models.
Tonecast plans, 10 November 2026
| Plan | Price | Tracked prompts | AI engines per campaign | Notes |
|---|---|---|---|---|
| Essential | $34 / €29 / month | 20 per language | 3 | 1 campaign, 1 workspace, 300 source pages, 6 months of source history |
| Starter | $91 / €79 / month | 40 per language | 3 | 3 campaigns, alerts, early warnings, gap & action list, Launch Mode |
| Pro | $284 / €249 / month | 80 per language | 4 | 10 campaigns, Compare, PowerPoint export, shared views, Gemini as an engine |
| Agency | $627 / €549 / month | 200 per language | 4 | 30 campaigns, 10 workspaces (one per client), white label, public API |
Tonecast prices are in US dollars, or in euros for companies in Europe, taxes excluded; yearly billing is 20% less, and a pack of 25 extra prompts costs $45 (€39) a month on any plan. Engines are ChatGPT, Claude and Perplexity on every plan and Gemini on Pro and Agency; Google AI Overviews is on the way. Full limits are on the pricing page.
Like for like
At the entry level, Peec AI Starter (€85) tracks 50 prompts on three models every day. Tonecast Essential ($34, or €29 in Europe) tracks 20 prompts per language on three engines, sampled weekly with six runs per prompt and engine a month, and includes the source graph, claim check and the Early signals view. If you need daily numbers on many prompts, Peec AI's plans are built for that. If you need fewer prompts measured with intervals and explained by their sources, Tonecast costs less.
Which AI engines does each cover?
Peec AI's self-serve plans let you choose three models among ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini and Naver AI; Perplexity can be added as an extra model, and Claude, GPT-5 Search, Grok, DeepSeek, Qwen, Mistral and Muse Spark appear on the Enterprise plan. Tonecast covers ChatGPT, Claude and Perplexity on every plan and Gemini on Pro and Agency, always through the engines' official APIs with web search or grounding enabled; Google AI Overviews is on the way, and AI Mode and Copilot are not covered.
What does each one measure?
The left column reproduces what Peec AI's pages state; the right column is what Tonecast does today. "Not stated" means the vendor's pages checked on 10 November 2026 did not describe it, not that the product lacks it.
| Question | Peec AI | Tonecast |
|---|---|---|
| Visibility in AI answers | Visibility tracked daily against competitors, across models, topics, geographies and competitors | AI visibility rate per engine, prompt, category, language and country, with a 95% confidence interval |
| Position in the answer | Position in the answer is one of its headline metrics | Not reported as a rank; Tonecast reports presence, tone, recommendation rate and share of voice instead |
| Tone or sentiment | Sentiment is one of its headline metrics; brand perception adds attribute scoring and objections | Tone in AI, from −100 to +100, measured towards the subject rather than on the whole answer |
| Share of voice | Share of voice tracked daily against competitors | Share of voice in AI answers against the competitors you declare |
| Cited sources | Source analytics: citation share, retrievals, domain and URL detail, source classification (competitor, editorial, reference, UGC) | Cited pages per engine, language and country, kept in full with each answer |
| Sources beyond the citations | Not described: its source analytics start from what the answers retrieved or cited | Yes: a source graph in three tiers (Cited, Formative, Owned), each page with an influence weight per engine and the reason it was included |
| Fact-check of what AI says | "Prompts fact-checked": tracked prompts whose AI answers are checked against facts you set, 5, 10 or 25 prompts and 5, 20 or 50 facts on Starter, Pro and Advanced | Claim check on every plan: each factual claim in an answer is classified as consistent, incorrect, outdated or unverifiable against your fact sheet, with the pages that carry it |
| Early warning before answers change | Not stated on the pages checked | Early signals: a lead indicator that tests whether the sources moved before the answers, switched on only when the pattern is statistically significant after correction for multiple testing |
| Uncertainty reported | Not stated on the pages checked | Every rate carries a 95% confidence interval, and each campaign has a methodology card |
| Tracking frequency | Daily on self-serve plans; daily or weekly on Enterprise | Weekly sampling through official APIs with web search or grounding; 6 runs per prompt and engine a month on Essential, 8 on the other plans |
| Prompt demand or volume data | Prompt volume: relative demand for the topic behind each prompt, scored 1 to 5 | No prompt-volume or demand data |
| AI crawler and referral analytics | Agent analytics: crawlability audit, AI referrals, crawl insights from CDN and log providers | No log-based AI crawler analytics |
| Recommendations and actions | Gap analysis, recommended actions and agent actions generated from your data | Gap & action list (Starter and up): prompts where only competitors appear, wrong claims and the pages carrying them, information gaps. Tonecast never writes content for you |
| Languages and countries | Any supported country or language at no extra cost; countries per plan (1, 3, multi-country) | Any language and country; a prompt is counted once per language |
| Users | Unlimited users | No per-user pricing; members and roles per workspace |
| Exports and integrations | CSV exports, Looker Studio connector, API, MCP, automated reporting, shareable dashboards | CSV exports, PDF report (all plans), PowerPoint export and shared views (Pro and Agency), read-only public API (Agency) |
| Data hosting and compliance stated | Not stated on the pages checked | Data hosted in the European Union (Germany), with a DPA and a published sub-processor list |
| Free trial | Free trial offered | No free trial; a free check of your own brand on ChatGPT, Claude and Perplexity (one answer per question, no account) and a public demo on fictitious brands |
When is Peec AI the better choice?
- You want daily numbers on hundreds of prompts and a position metric.
- You need Google AI Mode, AI Overviews, Copilot or Naver today.
- You want AI crawler analytics from your server logs and an MCP or API integration on a self-serve plan.
- You run an agency that needs bundles across many client brands with flexible prompt allocation.
When is Tonecast the better choice?
- You need to know why an answer changed: the formative pages behind it, not only the cited ones.
- You report numbers others will scrutinise and need confidence intervals and a methodology card.
- You want claim checking on every tracked prompt, on every plan, including the entry plan.
- You want an early warning that is switched on only when the evidence is significant.
- You need EU hosting with a DPA, or a plan under €30 a month.
Tonecast has limits of its own: it samples weekly rather than daily, covers four engines, has no prompt-volume data, no log-based crawler analytics and no content generation, and offers no free trial beyond the one-off free check. The methodology page lists them in full.
Questions people ask
Is Tonecast cheaper than Peec AI?
At the entry level yes: Tonecast Essential costs $34 (€29) a month against €85 for Peec AI Starter. The plans are not the same size: Peec AI Starter tracks 50 prompts daily on three models, Tonecast Essential tracks 20 prompts per language weekly on three engines.
Does Peec AI cover Claude and Perplexity?
On 10 November 2026 Peec AI's pricing page listed Perplexity as an add-on model and Claude on the Enterprise plan. Tonecast covers both on every plan.
Which tool explains why AI answers change?
Both show the sources the answers cite. Tonecast also estimates the formative pages the engines draw on without citing them, weights each page per engine, and tests whether those sources moved before the answers did.
Sources and verification
Read on 10 November 2026. Vendors change prices and features often: check the linked pages before deciding.
- Peec AI pricing, read on 10 November 2026.
- Peec AI home page, read on 10 October 2026.
- Tonecast pricing, as published on 10 November 2026.
- Tonecast features, as published on 10 November 2026.
- Tonecast plan catalogue (JSON), as published on 10 November 2026.
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